As Danoners, we believe that
GOOD HEALTH IS EVERYTHING TO ALL OF US
Good health is a state of general well-being. It involves the mind as well as the body, and emotion as well as sensation.
FOOD IS HEALTH’S MOST SIGNIFICANT PARTNER
Healthy eating and drinking is an essential part of life, to build and to maintain our well-being. From the earliest times, all over the world, people have always understood this and it is still true.
HEALTH CANNOT LIVE LONG WITHOUT PLEASURE
Without appetite and delight, no-one would eat or keep eating well. Pleasure in food and beverage is a precondition of every healthy lifestyle.
FOOD IS THE WARMTH BEHIND EVERY CULTURE
Healthy eating is an idea that goes beyond nutritional needs and appetites. Its richness is a part of every culture – always different and always special – and worth taking the time to understand.
THE WEALTH OF NATIONS GROWS FROM A HEALTHY PLANET
Everything we eat depends on the earth that it grows in or feeds on. As gardeners of this planet, we have a duty of care and a business necessity to manage its resources responsibly and sustainably.
RESEARCH IS OUR BEST ALLY
Food is more than nature. It is the outcome of human endeavour, combining technological progress with deeper understanding of its value and its potential.
PREPARING FOR TOMORROW IS THE BUSINESS OF TODAY
New ways can and will be found, to better serve this generation and the next, and to bring healthy, affordable food and safe water to the greatest number, across the world.